ConsciousFashion.co by Kamea Chayne is a directory featuring brands using fashion for social and ecological good.
CONSCIOUS: /ˈkän(t)-shəs/ (adj.)
marked by thought, will, design, or perception;
acting with critical awareness.
As there are infinite ways to improve our current wasteful, toxic, and mindless fashion industry, we honor progress over perfection and welcome a diversity of focuses and approaches, emulating how diversity in any natural ecosystem can strengthen the entire community.
founder & Curator
She's always loved fashion as a means of self-expression and recognized the deeper impact that our clothes, their fit, and their style can have on our wellbeing.
However, it wasn't until when she learned about the systemic injustices and ecological exploitation happening within the industry, after years of being addicted to fast fashion, did she create this directory, which she hopes can be a helpful resource for those wanting to shop better but may not know where to begin.
Kamea sees conscious fashion as a beautiful way to invite anyone to become a force for social and environmental good, and she also believes that by learning the stories behind our clothes, fashion can feel much more substantial and meaningfully enrich our lives.
Follow Kamea on Instagram @KameaChayne.