30 Sustainable Fashion & Lifestyle Brands to Watch in 2018
Reality check: Fashion as we know it thrives on trends, novelty, and consumption. And due to 1) our complex supply chains, 2) modern technology enabling mindless mass production, 3) the wide-spread use of fibers, dyes and chemicals we may not necessarily have known to be toxic when they were first used, 4) the way we're wired to feel immediate gratification from shopping and a desire to keep up and stay on trend, and 5) many other factors... this has become a formula of disaster for our planet's health (bad news for us), the health of people and animals in the supply chain, our own mental and physical well-being, and our bank accounts.
But no doom and gloom here. The good news is that we're waking up to this reality, and every day now, we see new for-purpose companies pop up and pre-existing companies improve their CSR - all in response to you voting thoughtfully with your dollars. So firstly, you're amazing, and secondly, this makes us really hopeful!
In celebration of this, we put together this guide to 30 of our favorite sustainability-driven fashion and lifestyle brands you can keep an eye out for in 2018. They're not perfect, but they're all on track to push the industry in a healthier direction. And we give that three thumbs ups.
Highlights: Use of recycled fishnets and rPET; emphasis on traceability of materials
Organic by John Patrick
Highlights: Timeless styles; organic fibers
Photo via organicbyjohnpatrick.com
Highlights: Use of artisan peace silk and natural dyes; one-of-a-kind pieces
Highlights: Use of up-cycled and vintage materials; made in California
Where Mountains Meet
Highlights: Artisan-made; thoughtfully manufactured with conscious fibers
Shoes & accessories
By Far Shoes
Highlights: Inclusion of dead-stock leather in 1/3 of collection
Photo via byfarshoes.com
Highlights: Use of natural rubber, vegetable-tanned leather, organic canvas, rPET, etc.
Highlights: Artisan-made; vegetable-tanned leather and up-cycled metals
Highlights: One-stop-shop for slow, artisan-crafted goods made with conscious materials
Highlights: Use of vegetable-tanned leather and vegan-friendly Technik Leather
Bead & Reel
Highlights: One-stop-shop for vegan- and eco-friendly fashion that empowers women
Beauty and skincare
Highlights: Reusable aluminum bottles; reduces single-use plastic; organic ingredients
Highlights: Fruit-pigmented makeup; organic ingredients; high performing formulas
Highlights: Hypoallergenic; fair-trade, organic shea; cardboard packaging; made in Brooklyn
Note: Sustainability-driven companies take different approaches to this common goal and are all in different parts of this journey. At Conscious Fashion Collective, we celebrate, respect, and honor this diversity in values, expertise, and context of craftsmanship on the supply side, and we also encourage consumers to make purchases aligned with their personal style and values. Please refer to each brand's official website to learn more.
Also, while many of these brands have gotten scrappy and trashy (using otherwise tossed textiles, which we think is awesome), we still bow down to the saying: "Buy less, buy better" - especially that first bit. Do you agree?
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This guide contains referral links and was consciously curated in partnership with Ankura, Mondaine, and Nelum Botanics. If you'd like to see us create more references like this, support us by shopping through this guide or sharing it with two friends. We appreciate you! x @consciousfashion @kameachayne