27 Sustainable Fashion & Lifestyle Brands to Watch in 2019
Reality check: Fashion as we know it thrives on trends, novelty, and consumption. And due to 1) our complex supply chains, 2) modern technology enabling mindless mass production, 3) the wide-spread use of fibers, dyes and chemicals we may not necessarily have known to be toxic when they were first used, 4) the way we're wired to feel immediate gratification from shopping and a desire to keep up and stay on trend, and 5) many other factors... this has become a formula of disaster for our planet's health (bad news for us), the health of people and animals in the supply chain, our own mental and physical well-being, and our bank accounts.
But no doom and gloom here. The good news is that we're waking up to this reality, and every day now, we see new for-purpose companies pop up and pre-existing companies improve their CSR (corporate social responsibility)—all in response to you voting thoughtfully with your dollars. So first, you're amazing, and second, this makes us really hopeful!
In celebration of this, we put together this guide to 27 of our favorite sustainability-driven fashion and lifestyle brands you can keep an eye out for. They're not perfect, but they're all on track to push the industry in a healthier direction. And we give that three thumbs ups.
Highlights: Clean energy powered manufacturing; partners with nomadic herders in Mongolia to ensure sustainable grazing practices; uses natural and biodegradable dyes
Highlights: Use of conscious fibers like Tencel, organic cotton, etc.; retailer that stocks additional sustainable fashion brands
Highlights: Carbon-offset shipping to U.S.; use of surplus textiles and organic fibers
Mate The Label
Highlights: Timeless designs; organic cotton basics, loungewear and sleepwear.
Highlights: Use of artisan peace silk and natural dyes; one-of-a-kind pieces
Highlights: super soft and comfy athleisure and activewear; recycled fibers
Par En Par
Highlights: Handwoven fabrics with organic cotton fibers by artisans
Highlights: Handmade and printed by artisans in India; organic fibers
Where Mountains Meet
Highlights: Artisan-made; thoughtfully manufactured with conscious fibers
Shoes & accessories
Highlights: Use of natural rubber, vegetable-tanned leather, organic canvas, rPET, etc.
Highlights: Artisan-made; vegetable-tanned leather and up-cycled metals
Highlights: One-stop-shop for slow, artisan-crafted goods made with conscious materials
Highlights: Use of vegetable-tanned leather and vegan-friendly Technik Leather
Note: Sustainability-driven companies take different approaches to this common goal and are all in different parts of this journey. At Conscious Fashion Collective, we celebrate, respect, and honor this diversity in values, expertise, and context of craftsmanship on the supply side, and we also encourage consumers to make purchases aligned with their personal style and values. Please refer to each brand's official website to learn more.
Also, while many of these brands have gotten scrappy and trashy (using otherwise tossed textiles, which we think is awesome), we still bow down to the saying: "Buy less, buy better"—while also treasure-hunting at our selected top 7 online secondhand retailers.
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